With the mobile phone being most people's communication device that is carried around ALL the time.... its no wonder people are willing to pay alot of it. So much so that Apple can price their latest iphone Xs higher than S$2000 and people would still buy 'em
For me, I'm going for mass market Chinese phones.. and I think their quality and functionality has improved greatly over the years. The recent phone called Pocophone F1 (by XiaoMi) is one example of high spec, affordable price phone.
Companies that is consider "premium" includes brands like OnePlus, XiaoMi, Oppo, Huawei
Lesser known phones like Cubot, LeTV / Le Eco, and Elephone and many more brands are also fighting for market share in the lower end spectrum.
I may finally bite the bullet and try one of these unknown cheapo brands and see what kind of experience it brings. Android has come a long way and certainly can rival Apple's bestest features... don't you think? For the die hard fans, sure, buy Apple, pay premium for everything from accessories to repairs.. it's your money to burn... and hopefully Apple would use that profit for newer inventions